SMS is returning! Join our waitlist here.

SMS Compliance

How we are staying ahead of Compliance in SMS. 


Legal Disclaimer: We are not attorneys and this is not legal advice – we recommend you work with your own attorneys, but you can take comfort knowing that our system has been vetted by multiple top TCPA legal experts.  

Lead Sherpa + TCPA-Compliance SMS Laws

Carriers are rolling out “10DLC” (ten-digit long code) restrictions to monitor peer-to-peer (“P2P”) texting platforms like Lead Sherpa, and other app-to-peer (“A2P”) services will be required to follow this new protocol. Each carrier is rolling out its own set of rules which they interpret to be compliant with CTIA guidelines.

These rules include but are not limited to:

  • Registration requirements for all campaigns
  • A brand verification status
  • Message filtering for non-compliant profiles

Using a non-compliant system exposes you to infinite risk – literally! Current penalties allow for a $500 fine per violation. A single non-compliant SMS campaign has the potential to bankrupt your company, and it is now possible to be held PERSONALLY liable for calls and texts that violate the statute.

The ONLY compliant SMS system for real-estate pros.

Built with “always-on” compliance and vetted by top attorneys, Lead Sherpa keeps your safety from litigators a top priority. We stay ahead of industry regulations, guidelines and rules so that you can focus on closing deals.

Other companies claim to be compliant when they are not – ability to send RVM or automated followups render the entire system to be non-compliant. Prove it! Ask for opinion letter written by an attorney who has vetted their system.

Important components of SMS Compliance

If you’re already a Lead Sherpa customer or partner, please contact your customer success manager if you have any further questions. 

Learn more about the SMS compliance

TCPA (Telephone Consumer Protection Act) is a set of laws that govern telephone solicitations in the United States.


Yes, Lead Sherpa is compliant. Here’s why:

  • You’re not selling anything – you are making a legitimate offer to purchase the recipient’s property.
  • Lead Sherpa is NOT an auto-dialer. The software requires human intervention before every single message can be sent.

Make sure to check state laws since they do vary from state to state. 

Here are some simple qualifying questions that anyone who is concerned about compliance should ask before choosing a texting solution:

Does the SMS system allow scheduled messaging of any kind? If yes, it is not TCPA compliant.

If the system can send a message without human intervention, it is not TCPA compliant.
Does the SMS system require opt-out language at the end of every message? If not, it is not CTIA compliant.

Can you pay to have the opt-out messaging removed? If yes, it is not CTIA compliant.

Does the SMS system require sender identification in the first message? If not, it is not CTIA compliant.

Does the SMS system require 10DLC Brand and Campaign registration? If not, it is not CTIA compliant.

Good news: we've enhanced the Lead Sherpa platform to keep you in compliance with recent industry changes.

Watch 10 min platform demo to see how we are keeping REIs like you compliant. 

SMS Compliance Guide

Read our always-up-to-date guide on the state of SMS in real estate, including new CTIA standards being implemented by telecommunication carriers.

Evaluating Compliant SMS Software

This checklist will help you to determine if texting is compliant with your use case.

Recent SMS Compliance Changes

Read about recent SMS regulations to make sure you are staying compliant.