The information we collect generally falls into the following categories:
Payment Information. Payments for access to and use of the Service made through our website must be made by credit or debit card. All credit and debit card information is provided directly to our applicable PCI-compliant third-party payment processor. Sherpa does not directly access, handle, or store your credit or debit card information (except that we may store the last four digits of your credit or debit card number to assist our payment processor with recurring payments), but we will maintain a record of the payments you make through our website. To submit payment through our website via credit or debit card, you will need to provide your name and your credit or debit card type, number, expiration date, and security code. You may also be required to provide your billing address. Our payment processors may use Collected Information as described in their respective privacy policies.
Account and Administrative Information. To activate or sign up for an account on the Service you will need to provide your name and email address and perhaps related information. You may have the option of populating your Service account with other types of information. Any such information that you choose to submit will be collected by Sherpa.
User Data. We will collect all information, content, and other data that are entered into, submitted to, uploaded to, transmitted using, or otherwise provided via the Service by you or on your behalf (e.g., names, phone numbers, and contact information of leads; text message contents). You are responsible for any and all such user data. You understand and acknowledge that certain features of the Service may allow or require user data you provide to be made available to other Service users within your organization and that, accordingly, those other users may be able to access and use that user data. User data that you provide is transmitted at your own risk. We cannot guarantee that user data will not be viewed by unauthorized persons.
Mailing Lists and Surveys. If you sign up or otherwise opt in to receive promotional communications or related materials from us, you will need to provide your email address. We will use this information to generate content and to send you emails. You may opt out of receiving these emails from us at any time by following the unsubscribe instructions in the applicable email. We may use third-party email providers to deliver these communications to you.
As you navigate and use the Service, certain information can be passively collected—that is, gathered without the user actively providing the information—using various technologies. We passively collect a variety of types of information in a variety of ways, including:
Account Activity. We will collect data about how you use the Service and your account, for example, the Service features you choose to use and how much time you spend using those features.
IP Addresses and Related Data. The servers used to operate and provide the Service may collect data pertaining to you and the equipment, software, and communication methods you use to access the Internet and the Service, including Internet protocol (“IP”) addresses assigned to the computers and other devices from where you access the Internet, your Internet service provider (ISP), your device ID number, your media access control (MAC) address, your operating system, your computer screen resolution, your web browser type, the pages you access on the Service, the websites you access before and after visiting the Service, the length of time you spend on the Service, date and time stamps, clickstream data, and your approximate geographic location. Sherpa may use this information to administer the Service and its servers, to generate statistical information, to monitor and analyze Service traffic and usage patterns, to monitor and help prevent fraud, to investigate complaints and violations of our policies, and to improve the Service’s content. We may combine this information with other Collected Information (including personal information) and information obtained from third parties for security reasons and to protect our rights or the rights of others. The suppliers that we use to provide the Service may collect information about your visits to the Service and other websites. Some of this information may be collected using cookies and similar tracking technologies as explained below under “Cookies and Other Tracking Technologies.”
Location Information. In addition to the approximate geographic location information collected as discussed above, we may, with your consent, access more specific location information to enhance the user experience, increase the usefulness of the Service, and determine what services are available in your area. This includes both geographical location information that you input using the Service (e.g., when you enter a street address) and, as applicable, geographical location information collected by device-based location services (including GPS data). You may choose to allow us to access your location by granting the Service access to your location if and when prompted or through your device’s location services settings.
Analytics. The Service uses third-party analytics tools (e.g., Google Analytics, Facebook Analytics) to monitor, track, process, and analyze data about your use of the Service, including when you visit the Service, URLs of the websites that you visit prior to visiting the Service and when you visit those websites, and IP addresses assigned to the devices from where you access the Internet. Our analytics providers may set and read cookies to collect this data and your web browser will automatically send data collected by those cookies to our analytics providers. Our analytics providers use this data to provide us with reports that we will use to improve the Service’s structure and content.
Advertising Networks, Personalized Advertising, Remarketing, and Retargeting. From time to time the Service may use or participate in advertising networks and related advertising services that are managed and provided by third-party advertising servers, advertising agencies, technology vendors, and research firms, including Google Ads and advertising services provided by Facebook (sometimes referred to the Facebook “tracking pixel”). These services collect information about your visits to and interactions with the Service and other websites and will use that information to target advertisements for goods and services and to display those advertisements on other websites. The information collected may be associated with your personal information.
Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer’s interests and preferences, which enables their computers to deliver advertisements directly targeted to the consumer’s specific interests. This practice is often referred to as “online behavioral advertising.” For example, a third-party advertising network might collect the type of web browser you use, the type of computer operating system you use, the domain name of a website you visit, whether or not you visit specific pages of the Service and other websites, the location of your Internet service provider, the date and time of a visit to a website, and other interactions between you and a website. Through Google Ads, Google uses your Internet searches, cookies, and similar identifiers (e.g., pixel tags) to collect information about your visits to the Service and your interaction with our products and services to generate targeted advertisements to you on other websites that you visit across the Internet.
We may also enable and implement the following Google Analytics Advertising Features on the Service: Remarketing with Analytics, Demographics and Interest reporting, Campaign Manager integration, Display & Video 360 integration, Google Display Network (“GDN”) Impression Reporting, and Segments. Remarketing with Analytics uses Google Analytics cookies to serve advertisements to you across the Internet based on your visits to the Service. Demographics and Interest reporting uses a third-party cookie to collect information about our Service traffic by tracking users across websites and across time, which generates a report for us to better understand Service users. Campaign Manager integration allow us to view, analyze, and create remarketing lists using our Campaign Manager data in Google Analytics. Display & Video 360 integration allows us to create remarketing lists in Google Analytics and have those lists available in Display & Video 360. GDN Impression Reporting allows us to measure the impact of unclicked GDN Display ad impressions on website behavior and conversions. Segments allows us to isolate and analyze subsets of Service users by sorting our Google Analytics data.
To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use this information, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Service.
If you have a Facebook account but do not wish Facebook to collect data relating to you via the Service, we suggest that you: (a) do not connect to or share information with Facebook using the Service; (b) hide social media platform plug-ins using an ad blocker; (c) always log off completely from Facebook before visiting the Service or other websites and delete all related cookies; and, (d) if and where the option made available by Facebook, disable Facebook’s advertising services and networks.
To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, please visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Please remember that changing your settings with individual web browsers or ad networks will not necessarily carry over to other browsers or ad networks.
Most browsers automatically accept cookies. Browsers generally also allow users to manage cookies in the browser’s settings. For example, a browser may allow you to reject cookies from certain websites, reject certain types of cookies regardless of the website, reject or disable all cookies from all websites, and/or delete cookies stored previously. Some browsers also give you the option of being notified every time a cookie is sent to your browser by a website. You can disable or limit cookies but doing so may impact your use and enjoyment of the Service and other websites. For example, the Service may not be able to be personalized for you, may no longer capture or remember your preferences or other choices you have made on the Service in the past, and may not remember your name or contact information. Changing your cookie preferences in one browser will not necessarily carry over to other browsers, so you may need to adjust your preferences each time you get a new computer, install a new browser, upgrade an existing browser, or alter or delete a browser’s cookie file.
The types of information collected by a cookie and the purposes for which that information is used depends on the type of cookie. By way of illustration, the types of information collected by the Service’s cookies and the purposes for which that information are used are described below. We may also combine information collected by cookies with other Collected Information.
Operationally necessary cookies (also called essential cookies). These are cookies that are required for the operation of the Service. For example, these cookies are required to identify irregular website behavior, prevent fraudulent activity, and improve security. They also allow users of the Service to make use of its functions. Without these cookies, services that you have requested cannot be provided.
Functional cookies. These cookies allow us to offer you enhanced functionality when accessing or using the Service. This may include to remembering choices you make, for example, remembering your preferences or settings, remembering if you reacted to something on or through the Service so that you are not asked to react to it again, and remembering if you have used any feature of the Service before. If functional cookies are disabled, various functions of the Service may be unavailable to you or may not work the way you want them to.
Performance cookies (also called analytical cookies). These cookies assess the performance of the Service, including as party of our analytic practices to help us understand how visitors use and interact with the Service, for example, which pages on our websites users visit most often. These cookies also enable us to personalize content and remember your preferences. These cookies help us improve the way our websites work and provide a better, personalized user experience.
Advertising or targeted cookies. These cookies record your visits to the Service, the pages you visit on our websites, and the links you have clicked. They gather information about your browsing habits and remember that you have visited a particular website. Sherpa and its third-party advertising platforms or networks may use this information to make the Service and its content more relevant to your interests (this is sometimes called “behavioral” or “targeted” advertising and is further discussed above). These cookies are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. To find out more about interest-based ads and your choices, please visit the Digital AdvertDigital Advertising Alliance, the Network Advertising Initiative, the Interactive Advertising Bureau (IAB) Europe, http://www.allaboutcookies.org, and http://www.youronlinechoices.com.
The Service may use both cookies that we implement and cookies implemented by our suppliers and other third parties. “First-party” cookies allow your browser to talk to the actual website that you are visiting, whereas “third-party” cookies allow your browser to talk to third-party websites, such as the source of an ad that appears on the website you are visiting or a third-party analytics provider.
A cookie can either be a “session” cookie or a “persistent” cookie. Session cookies exist only for so long as you are visiting the applicable website. Session cookies are typically deleted or removed when you exit or quit your browser application. Persistent cookies exist for a set period of time, for example, six months or one year. Each time you visit a website that has implemented a persistent cookie, that cookie will remain active until its predetermined expiration date. You can also manually delete persistent cookies as discussed above.
The Service may also use the following types of tracking technologies: web beacons (also called clear GIFs), flash cookies, and pixels (also called pixel tags). Web beacons are tiny graphics with unique identifiers that functions similar to how cookies function but, in contrast to cookies, web beacons are embedded invisibly on websites. Flash cookies collect and store information about your use of a website and are commonly used for advertisements and videos. Pixel tags can be placed on websites or within emails to track your interactions with those websites and when emails are opened.
How We Respond to Do-Not-Track Signals. Due to the automatic collection of data using cookies as described above, we do not honor “do not track” requests. For this reason, your selection of the “Do Not Track” option provided by your browser may not have any effect on our collection of information using cookies and other tracking technologies.
Information from Other Sources. We may obtain data about users of our Service from various third-party companies and public sources and we may combine that data with Collected Information. This enhances our existing information about our users and customers.
Promotional Communications. Sherpa may use Collected Information to send you promotional communications about our products and services to the extent permitted by applicable law and in accordance with your preferences. In order to provide you with a personalized experience, these communications may be tailored to your preferences based on, for example, inferences we make using your visits to the Service or the links you click on in Sherpa emails. You may opt out of receiving promotional communications from us at any time by following the unsubscribe instructions contained in the email, where applicable, or by contacting us using the contact information provided below under “Contact Us.” Note that, even if you opt out of receiving promotional communications from Sherpa, you may still receive administrative communications from us with respect to your use of the Service.
Evaluation and Improvement of Our Services. We may use and disclose Collected Information to analyze, develop, and improve the content, materials, products, and services that we provide; to inform marketing and communication plans and strategies; to understand use demographics and preferences; to analyze the effectiveness of the Service; and to evaluate user needs and customize Service content and users’ experience.
Legal Requirements, Security, and Protection of Rights: Sherpa may use and disclose to third parties your personal information and other Collected Information as necessary or appropriate: to respond to subpoenas, court orders, law enforcement requests, governmental agency requests, and other legal processes; to comply with legal obligations; or to protect our rights or the rights of others, including to protect our operations, to enforce or bring legal action in the event of a violation of our agreements or policies, and to pursue remedies or limit damages that we may sustain.
We give you choices regarding our use and disclosure of your personal information. To access or update your personal information as it exists in our records, please contact us using the contact information below under “Contact Us.”
No method of transmission over the Internet or of electronic storage is 100% secure. While we have implemented appropriate security measures to help protect against the loss, misuse, and alteration of information under our control, we cannot and do not guarantee that loss, misuse, or alteration of information collected through the Service will not occur. The storage and communication of information can never be completely secure, so we do not guarantee that communications or other information that you submit or that are otherwise provided to us through the Service will be completely secure.
Our Service is not directed at anyone under the age of 13. We do not knowingly collect or use information from anyone under the age of 13 through the Service.
Your personal information and other Collected Information may be stored and processed in any country where our or our suppliers’ servers, databases, or facilities are located or operated. By accessing, receiving, or using the Service or by providing consent to us (where required by law), you specifically acknowledge and agree to the transfer of information to countries outside of your country of residence (including to the United States), which countries’ data protection and related laws, regulations, and rules may be different, and may require a lower standard of protection, than those of your country of residence.